Capitalize on your own hidden assets.

Today's Top 5

Try to make it real easy for first-time customers to buy from you. You don’t have to sell new customers on the whole package or deluxe version of your product or service. Instead, offer something as an introductory level purchase.

Advertising gives you total control of your message and allows you to deliver it in a way that captures attention, interest, curiosity and response. Effective advertising is the engine that powers many successful businesses.

Whatever helps you stay positive is what you need to do first thing each morning…and whenever you find yourself getting off track. Negative messages may be all around, but you don’t have to be adversely affected by them.

Look for opportunities to add additional products, services, packages or expertise in addition to that which you currently offer. Electronics and appliance retailers offer extended warranties as an extra option.

As outlandish as the above headline may sound – it's possible to purchase thousands of dollars in profit each and every year – for a one-time investment of $500 or less.

As a business, you probably have acquired plenty of assets that may or may not be used to their full potential. Hidden assets can include anything that has perceived value such as customer lists, prospect lists, staff, trucks, equipment, warehouse or office space, trade show space, accessibility to hard to reach markets, ad space, relationships with key companies, high-traffic web site, newsletter subscriber base, showroom location, proprietary methods, etc. Each hidden asset can be turned into cash – either as a lump sum or as monthly payments over time.