The Strategist

Today's Top 5

As outlandish as the above headline may sound – it's possible to purchase thousands of dollars in profit each and every year – for a one-time investment of $500 or less.

Try to make it real easy for first-time customers to buy from you. You don’t have to sell new customers on the whole package or deluxe version of your product or service. Instead, offer something as an introductory level purchase.

Advertising gives you total control of your message and allows you to deliver it in a way that captures attention, interest, curiosity and response. Effective advertising is the engine that powers many successful businesses.

Whatever helps you stay positive is what you need to do first thing each morning…and whenever you find yourself getting off track. Negative messages may be all around, but you don’t have to be adversely affected by them.

Look for opportunities to add additional products, services, packages or expertise in addition to that which you currently offer. Electronics and appliance retailers offer extended warranties as an extra option.

March 9, 2015

This includes current and past customers who haven’t been active buyers for some time. Stay in touch with periodic publications like newsletters or catalogs. Write, call, fax, email, or mail information at regular intervals. Implement a loyalty program that rewards customers for their patronage. Get infrequent customers to re-order more consistently by simply keeping in touch with presenting new products and different combination packages. Go back to those who bought from you in the past as they’re much more likely to buy from you again.

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March 5, 2015

Consider “deluxe” versions, add-ons, and accessories that complement the original purchase. Once your customer has mentally agreed to the purchase, they’re much more open to purchasing additional items – particularly those that will enhance the original product.

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February 26, 2015

Persistence and tenacity are vital qualities, particularly during an economic downturn. Difficulties, discomfort, and challenging times are a part of business life. Every entrepreneur and business owner experiences problems and obstacles. Know that it’s all just part of the process. When the going gets tough, simply press on. Keep taking action – particularly in the marketing arena. Those who fall victim to the frustrations and difficulties tend to look for ways to ease the pain of the moment. Goals and objectives are abandoned. Actions are no longer taken. Instead of success, survival becomes the focus. This may be an instinctive human reaction…but it can also be fatal to your business. Choose your outcome in advance and stay with it. When you persist, you cannot fail.


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February 24, 2015

To stimulate sales – get creative. Free your mind and watch it create new ways to generate sales. Begin with the typical, traditional and common methods for getting customers to come to you. Then let your mind wander, unencumbered by limitation. Be bold and daring…even a little risky. What you want is to develop new methods, some of which may be in stark contrast to traditional techniques for attracting customers. Let the ideas flow. Examine each one only after you’ve recorded numerous ideas. Expand on those that hold the most promise. Some will be worth testing in the market. All it takes is one good idea to kick-start your cash flow and revolutionize your business.

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February 19, 2015

“The best place to succeed is where you are with what you have.” … Charles Schwab

Choose one idea to focus on and work it exclusively. Launch a renewed marketing effort with a bang – not a whimper. Give it 100% of your effort and concentration. Commit yourself to a level of attainment and vow to do whatever it takes to get there. Your mission is to create a cash stream and build the value of your asset. Getting started – turning a trickle into a stream – is often the toughest part. It takes hard work, persistence, and determination. But once you’re off and running…once you start delighting customers and the word spreads, your cash stream can flow continuously for you. Start from where you are.

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