You may think you have a pretty good idea of what your business is worth. If fact, you may already have taken the step of having your business evaluated by a business broker.

 

However, what you think your business is worth may be significantly off the mark.

 

Why? Because most brokers use an evaluation system that only counts hard assets like real estate, inventory, and cash or cash equivalents.

 

What they generally miss is is a whole range of hidden assets that you generally don't find on a Balance Sheet.

 

Hidden assets can include anything that has perceived value such as customer lists, prospect lists, staff, trucks, equipment, warehouse or office space, trade show space, accessibility to hard to reach markets, ad space, relationships with key companies, high-traffic web site, newsletter subscriber base, showroom location, proprietary methods, etc.

 

Since each hidden asset can be turned into cash – either as a lump sum or as monthly payments over time, they can turn a company that has a traditional value of "X" into 2X, 5X, even 20X or more under the right circumstances.

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Although a business broker may point out that most buyers will ignore these hidden assets, the point is that only one buyer is needed to see it all in a different light.  And we know exactly how to attract those kind of buyers.