Building your tribe or community mostly revolves around you communicating with your members and developing relationships. Nothing can replace this human touch. However, you can make the process easier by employing the following tools and platforms. Take a look…
Tool 1: Social Media
This is the big one, because social media is where you’ll find and connect with a lot of your community members. Here are the social media platforms you’ll want to consider:
LinkedIn (if your tribe includes professionals).
YouTube (if you intend to connect with videos).
Instagram (if you intend to connect with photos).
Pinterest (if you’re targeting women in a visually based field).
Google+ (especially if you’re connecting with technical professionals).
If you use one or more of these platforms, then you’ll also need these tools…
Tool 2: Social Media Tools
Social media tools can help you find your audience, find content that will help you connect with this audience, and gauge reactions to see if your content and campaigns are doing what you intended for the to do. Here are two tools you may consider using:
HootSuite.com – an all-in-one tool that does everything from scheduling content to tracking performance.
SproutSocial.com – another all-in-one tool you can use to manage your social media campaigns.
Tool 3: An Autoresponder
Even though you may find and interact with your tribe on social media, ultimately you want to get them on your own mailing list. And that’s why you need to set up an autoresponder where you upload and schedule content to help you build relationships the hands-free way.
Examples of good autoresponders/email service providers include:
Just be sure to read the terms of service of your selected service before you sign up, to be sure your intended use of the autoresponder falls within their acceptable use.
Tool 4: Blogging Platform
Another good way to connect with your audience is via your own blog. Fortunately, setting up a blog is both simple and free, if you use a platform such as WordPress.org.
Tool 5: Content Scheduler
One of the keys to connecting with your audience is to send them regular content to help them solve their problems. This includes posting to social media daily, as well as posting to your blog and sending out newsletters.
Fortunately, you don’t need to be tied to your computer in order to send this content. Instead, you can use tools to upload and schedule it. This includes:
Using your email service provider’s autoresponder to upload and schedule content.
Using tools like HootSuite.com to schedule social media content, as well as post across multiple channels at once.
Using WordPress’s built-in scheduling tools to post content to your blog.
Tool 6: Freelance Sites
While nothing can replace the “human touch” needed to build a tribe, you don’t need to do it all on your own. Instead, you can find freelancers to help you create content and interact with your community members. Good places to find these freelancers include:
Building a tribe takes time, but you don’t need to do it all manually. So use these tools to make lighter work of your tribe-building!